When we first began working with Café Coton in the French fashion market, the primary product we focused on was men’s shirts (chemise homme). At the start of our collaboration, our organic visibility score across 83 different search queries was just 3.4 out of 100. The keywords "chemise" and "chemise homme" were among the highest traffic search queries, which we targeted as part of our growth strategy.

Improving Search Rankings to Boost Visibility

Through diligent SEO efforts, we successfully entered the top 3 positions for several high-traffic keywords, significantly boosting visibility. Here's an example of some of the keywords where we achieved top 3 rankings:

These keywords represent some of the highest search volumes, contributing to our impressive increase in organic visibility, which rose from 3.4% to an impressive 58%.

However, this 38% growth in revenue during the first year wasn’t solely achieved by improving our search results. While these SEO gains were critical, the true key to success was a holistic restructuring of all our marketing channels.

Restructuring All Channels: SEO, SEM, Social Ads, and More

We overhauled our approach to re-marketing, SEM, social ads, and affiliate marketing, ensuring every channel was fully optimized. Our strategy was not to maximize spending but to limit total ad spend to just 7.5% of the online revenue. This disciplined approach not only increased brand awareness but also had a positive impact on in-store sales across France.

Setting ad spend as a percentage of revenue is a powerful tool within the agile growth marketing framework. It allowed our teams to ensure daily that the budget was being used efficiently. Both the brand and our agency could track progress in real-time, knowing that every dollar was contributing to meaningful growth.

The Power of Growth-Focused E-commerce Platform CIQRA

While our team executed a strong growth strategy, none of this would have been possible without the support of the world's number one growth-focused e-commerce platform CIQRA. The platform's flexibility and scalability enabled us to implement this dynamic strategy effectively.

The Result: Brand Searches Hit a 10-Year High

Thanks to our intensive and regular advertising strategy, brand name searches across France reached their highest level in the past decade. This massive surge in interest was a direct result of our cohesive marketing efforts, which integrated multiple channels while optimizing spending.

Achieve Similar Success with Our Growth Marketing Team

If you’re looking to achieve similar results, our massive growth marketing team can work as an extension of your brand’s marketing department. We’ve demonstrated our ability to drive remarkable results, and we’re ready to do the same for you. Contact us today and see how we can help your brand grow.